I'm Natalie Aji, founder and CEO of AJI - a company that offers size-extended footwear for women. For years, I've struggled to find shoes that fit me comfortably and that were on trend. I have size 12 feet, and finding cute boots & heels was almost never an option. Being denied my femininity at every store, I found to be a common theme amongst this experience. Playing around with style was so limited, fitting in with my friends and being playful with my outfits was tough. The lack of options I had served as a constant reminder of how society marginalizes women with larger feet. Showing that society remains collateral with the pain of conforming to beauty ideals.
I was tired of having to compromise style for comfort, and settling for shoes that didn't fit well. Shopping in the men's section, having to source the internet to order heels that fit. I became tired of feeling alienated in participating in footwear fashion. That's why I founded AJI.
AJI specializes in boots and heels ranging from sizes 11-15 U.S. We aim to create a new generation for larger size women shoes. It's clear - the market is here, we exist outside the digital sphere and we deserve to have an elevated, modern experience like every other fashion-forward shoe brand.
Our shoes are made with high-quality materials and expert craftsmanship. We actually have created our original lasts (shoe molds) to readjust the standard sizing. Our Sizes 11-15 shoes have increased vamp volume and shoe width. Ensuring they not only look good, but made to feel comfortable and durable.
This first capsule collection is for those who have experienced the struggle with good finding shoes that fit.
I hope you enjoy having your space here, your size, and shoes that make you feel seen and special.
- Choosing a selection results in a full page refresh.